Privacy Policy

Table of Contents

Atroot Global Limited (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, store, disclose and protect your personal data in connection with this website (atroot.hk) and the services we provide, and sets out your rights under the Personal Data (Privacy) Ordinance (Cap. 486) of the Laws of Hong Kong.

1. Personal data we collect

When you browse this website, submit an enquiry or contact form, communicate with us, or discuss our services, we may collect:

Identity and contact data: name, company name, job title, email address, phone / instant-messaging number;
Enquiry and correspondence data: the content of your messages, communication records and project information;
Technical and usage data: IP address, browser and device type, pages viewed, referring URL, time of visit, and similar (see section 8).

We do not knowingly collect sensitive personal data; where you provide it voluntarily, we will handle it in accordance with this Policy.

2. How we collect it

Directly from you: when you contact us through this website’s forms, email, instant messaging or otherwise;
Automatically: through cookies and similar technologies when you browse this website;
From third parties: for example, where a business partner or referrer introduces you to us.

3. Purposes of use

We use the personal data we collect only for the following purposes:

Responding to and following up on your enquiries, providing quotations and discussing services;
Providing, managing and supporting the services we supply to you;
Billing, invoicing and related administration;
Maintaining and improving this website and our services;
Protecting our website, systems and legitimate interests (including fraud prevention and security incidents);
Sending you information about our services or events, where we have your consent (see section 10).

4. Disclosure of data

We do not sell, rent or trade your personal data. We disclose it only:

To our service providers (such as email service providers, content delivery and security service providers, cloud and web-hosting service providers, and IT support providers), who are bound by confidentiality and contract to use it only for the purposes above;
To our professional advisers (such as legal and accounting advisers) where necessary;
Where required by law, regulation, court order or other legally binding request;
Where necessary to protect the rights, property or safety of us, our clients or the public.

5. Cross-border transfer

Our service providers may store or process data outside Hong Kong. We take reasonable steps to ensure your personal data receives a comparable standard of protection to that described in this Policy.

6. Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law, accounting or regulatory requirements; thereafter we securely destroy or anonymise it.

7. Security

We apply reasonable technical and organisational measures to protect your personal data, including access controls, encrypted transmission and permission management. However, no transmission over the internet is entirely secure, and we cannot guarantee absolute security in transit.

8. Cookies and website analytics

This website uses cookies and similar technologies to keep the site working, remember your preferences and understand how the site is used. We may use third-party website analytics services to analyse visit data in aggregate; such services are not used to identify you personally. You may manage or refuse cookies through your browser settings, though some features may then not work properly.

9. Your rights

Under the Personal Data (Privacy) Ordinance, you have the right to:

Access the personal data we hold about you;
Request correction of inaccurate personal data;
Request that we stop using your personal data for direct marketing;
Request erasure of your personal data, to the extent practicable.

To exercise these rights, please contact us using the details in section 12. We will respond within the time required by law and may charge a reasonable fee for access requests.

10. Direct marketing

We will use your name and contact details to send you information about our services only with your consent (or where you have not objected). You may ask us to stop at any time using the details in section 12.

11. Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with its effective date.

12. Contact us

For any enquiry, request or complaint about this Privacy Policy or your personal data, please contact:

Atroot Global Limited Email: [email protected] Address: Unit 2601, One Midtown, 11 Hoi Shing Road, Tsuen Wan, New Territories, Hong Kong

13. Language versions

This Policy is governed by the Traditional Chinese version. In the event of any discrepancy between a translated version and the Chinese version, the Traditional Chinese version prevails.

Effective date: 1 January 2026